Women In Rodeo





Heather Cannon is the Founder of Women In Rodeo. She’s a small town girl who grew up riding horses, hunting, fishing, showing steers & very active in 4H and FFA. She’s loved rodeo since she was a little girl and couldn’t be more excited to carve her own niche in the industry. Heather’s Country Girl Glitz Fashion Consulting business blessed her more than she ever expected. It inspired her to start the Women In Rodeo Radio Show. Women In Rodeo is a leader in the rodeo industry, bringing education and motivation to women in the sport of rodeo across the globe. When she launched in August 2015 the show came out of the chute as the 2nd most listened to show on the Horse Radio Network, with over 16k listeners. In one year her social media grew to 18.9k connections on Instagram and continues to grow rapidly. Heather has over 32k connections across social media and they are very active. Carving her own niche in the rodeo industry has brought her three wonderful accomplishments… first, she was given the opportunity to be part of the National Finals Rodeo media team. She was given media passes and the chance to interview World Champion Barrel Racer, Callie Duperier. You can find that interview on the Women In Rodeo YouTube Channel. Second, in 2015 she secured her first National Sponsor, the RAM National Circuits Finals Rodeo in Kissimmee, Florida. And lastly, she was nominated as “Best on Air” in Tampa, Florida by That Business Show 1250 WHNZ. Heather blogs about Women in Rodeo, Western Fashion & the Western way of life, she’s currently blazing her own trail in the industry, as a freelance rodeo reporter, focusing on Women In Rodeo.

Women in Rodeo is hosted by Heather Cannon and Lorinda Van Newkirk. The show brings Women In Rodeo together for motivation and education by sharing stories from professional women in rodeo (via an interview) that will inspire the woman who hope to follow their footsteps. In addition the show includes entertainment, a Miss Rodeo America, Inc. segment, a business segment, cowgirl interviews and country music all things that Women In Rodeo love. The Women In Rodeo show is produced by the Horse Radio Network and is part of the lineup of shows on the Horse Radio Network.

Heather’s journey with Women In Rodeo began over 12 years ago. She was a depressed stay-at- home mom, angry at the world because she had completely lost her glitz. Heather knew the Lord had a greater purpose for her and she set out to find out what it was. As a western wear fashion consultant she began to interview rodeo queens for her blog. It wasn’t long before she had the rodeo bug. All her little girl dreams came flooding back and she knew she had to find her place in the industry and find a way to help it grow. She’s thrilled she decided to go back to her roots because that’s how the Women In Rodeo Radio Show was born. It’s been a wild and fun ride and Heather has never felt more blessed or thankful for the many doors The Lord has opened. With a full and grateful heart, Heather Cannon wishes to thank YOU for following her journey.

When Heather isn’t working, you can find her hanging out with the loves of her life. She is happily married to her high school sweetheart, Darrin Cannon. They have 2 beautiful little girls, Savannah and Ciara. Savannah is sweet as pie and Ciara is her fiery, little, red head. Both are being raised to embrace and own their inner cowgirl.

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